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Contextual advertising is offered by many companies:

1. Google adsense: contextual advertising bandwagon is now one of the most popular and widely used programmes started by Google. Adsense allows the display of ads which are highly sophisticated and its keywords are targeting on search pages. Some of the features of adsense includes:
   • It offers: text ads, image ads and different other ad types
   • Allows banner, leader board, wide and regular sky scrapers.
   • Which ever site owner prefers, adsense allows configuration of ad layout either complementing or contrasting with the site.
   • Filtering of ads
   • Payment is given after ending of the month

2. Yahoo’s publisher network: the main competitor of Google in the search advertising market is yahoo. Its features are some what close to Google but don’t have the equivalent of adsense’s ad links. As compare to adsense yahoo publisher pays after 45 days

3. Quigo adsonar: it is building its reputation in the relevancy of its ads and provides an opportunity to the publisher to improve relevancy by setting up keywords for the page. It is now emerging as a competitor of Google adsense; it provides the option of human editorial setup that gives quigo algorithm hints about relevant topics on the page. Sites related to health, beauty and fitness, travel and education categories are accepted by adsonar. As compare to adsense its income potential deemed to be lower but nevertheless it’s a good alternative of Google adsense.

4. Industry brains: in the financial, government and technology categories, industry brains.com offers contextual advertising to business verticals. Those who wanted to monetize their RSS feeds may wish to participate in this programme.

5. Commission junction evolution: this programme is still in beta testing and introduces a new twist to contextual advertising by connecting it to affiliate programme.

Author: http://websitemarketplace.net/blog/

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